On 9 July, 144 attendees from 36 countries took part in an AFI Webinar on Behavioral Insights for Effective Financial Inclusion Policymaking.  

Behavioral insight considers how people make choices and behave under various circumstances, acknowledging key behavioral traits such as social norms, biases, decision fatigue, and more. Organized in response to growing interest in the topic across the AFI network, the webinar explored how policymakers can incorporate behavioral insight tools and frameworks within their regulatory interventions.  

AFI members and external experts exchanged feedback on ongoing national initiatives, explored how effective financial inclusion policies can be designed, and shared the benefits of behavioural data in creating innovative digital financial service solutions. 

Robin Newnham, Head of Policy Analysis & Guidance at AFI, described the application of behavioural insights in policymaking as a “highly innovative space”, with a recent proliferation of behavioural insights labs, experiments, and research projects supporting effective policy interventions. 

The webinar is available to view here.