Over the past two decades, Morocco has made significant social and economic progress largely owed to public investments and political, institutional and sectoral reforms and measures to ensure macroeconomic stability.

Bank Al-Maghrib became an AFI member institution in 2010 when financial inclusion became one of its top strategic priorities from the onset. The bank took a set of measures urging the banks that it regulates to develop strategies to increase the population of individuals and micro, small and medium enterprises (MSMEs) with access to finance and banking products.

This case study summarizes a series of considerations that the Moroccan SME Observatory had to consider before achieving a coordinated approach to MSME data collection in their country.