Guideline Note 7: Consumer Empowerment and Market Conduct – Sales and Marketing Practices
This guideline note was developed by AFI’s Consumer Empowerment and Market Conduct (CEMC) Working Group to support the work of policymakers in the design and implementation of national sales and marketing policies and regulations.
AFI is the world’s leading organization on financial inclusion policy &
regulation. A member - owned network, we promote and develop evidence - based policy solutions that
improve lives of the poor through the power of financial inclusion