The State Bank of Pakistan (SBP) has launched the country’s first National Financial Education Roadmap (2025–2029), aiming to bring financial education to 50 million beneficiaries across the country, with a specific focus on women, youth and children.

The Roadmap seeks to deliver accessible, relevant, and effective financial education across all demographics, leveraging digital platforms and tailored approaches in order to reach diverse audiences nationwide. It is built on three key principles:

• Diversification: using digital and face-to-face channels to impart customer centric contents to different target groups based on their need.
• Institutionalization: creation of a Centre for Financial Education & Literacy Pakistan to consolidate all financial literacy activities within one platform
• Sustainability: integrating Financial Literacy Content into the National Curriculum

By bringing financial education into classrooms and communities, the Roadmap will support Pakistan’s efforts to build a resilient, financially capable society.